To my surprise, I keep stumbling into outcroppings of youngsters that have seen the Harry Potter movies but haven't read the Harry Potter books. With all the hullabaloo over the last movie installment coming out this summer, you'd think there would be renewed interest about this major marketing brand in book form. You'd think so.
Would the phenomena of movie fans not reading the books have anything to do with the mysterious emergence of Pottermore.com? If any of you out there can help me solve the mystery as to what J.K. Rowling is up to, please let me know.
Take a look at:
http://www.pottermore.com/
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